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HOUSE OF X
Nightclub in Manhattan, New York
House of X is the newest nightclub designed by legendary Brooklyn-based club House of YES and SpearHead Architecture & Design, in partnership with legendary nightlife and hospitality impresario Ian Schrager (from Studio 54), located at the PUBLIC Hotel, New York.
Lower East Side, Manhattan
SPEARHEAD Architecture & Design + HOUSE OF YES
SCOPE OF WORK
Schematic design, design development, interior design, construction documents and construction administration
With just two months to complete the project, the design team began by stripping most of the former space and repurposing existing material to create new seating areas that exude an air of indulgent comfort.
The objective and challenge of the project were also to develop a multifunctional space that can be the ideal backdrop for corporate affairs, galas, art shows, fashion shows, theater, etc. And to conceive a space that balances sophistication and decadence into a dreamlike playground for renegade partygoers.
The new HOX boasts a state-of-the-art acoustic system, advanced illumination, and high-efficiency sound system, delivering a turnkey solution for a wide variety of events for up to 500 guests.
HOX is our answer to a unique brief: Merging the overtones of the HOY artistic vein and culture with a space that, while maintaining character, can transform and be interchangeable for a multitude of occasions.
The venue bars drew inspiration from the notorious Studio 54, paying tribute to Ian Schragers iconic history. However, the team created more open areas and added key elements such as leather panels encrusted with red nails symbolizing the logo and contrasting lighting to add vibrancy and a sense of cohesion with the rest of the space.
A team of artists was commissioned to fabricate an arch that will shoot fabric in the air over the downstairs bar to invite multisensory interaction as you enter the central area.
Lush red velvet drapes adorn the dance floor from top to bottom and conceal a sophisticated acoustic sound treatment system to ensure the highest sound quality. Cozy nooks tucked under soft lighting draw the audience into an intimate exchange with the stage and the performers.
The monochromatic theme extends to the second floor, where rich textures of blues envelop the exclusive crowd of VIPs in a posh boudoir-like feeling infused with a healthy dose of refined masculinity.
House of X is an immersive playground where guests can dance on the dancefloor, relax in raised net lounges or discover various rooms and enclaves featuring intimate installations and live art.
The design is an homage to the venue, balancing sophistication and decadence. This spirit of collaboration stems beyond the velvet curtains, most notably the color story of rich reds and blues.
The HOX design has transformed the venue by expanding the red velvet drapery to wrap around the entire space creating warmth and depth.
This new direction feels luxurious with a surrealist twist highlighted through tiny, artful but opulent details. Living up to HOY’s philosophy of supporting artistic expression and community, HOX is creating a residency for prolific local artists of diverse backgrounds to collaborate on on-site installations.
Everything in HOX is thoughtful and intentional. No detail was spared in creating an experience that maximizes cognitive-emotional engagement and nurtures people’s innate desire for unbridled self-expression.
Project Madison II
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