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EXPERIENCE
NAVY YARD HOTEL
Hotel in Brooklyn, New York
The Brooklyn Navy Yard Hotel was Spearhead's most multi-programmatic project. Located on Ryerson Street, the program covered 50,000 square feet and 360 feet in length. The project prioritized the Navy Yard experience which combined a diverse historic architectural typologies in a single space and a multi-purpose use around the clock. The goal was to create a flexible space to accommodate a hotel, lounges, a spa, bars and amenities rooms to serve a wide range of experiences such as weddings, nightclub dance, ballroom parties, art studios, exhibitions, interactive installations, and more.
INTERIORDESIGN HOTEL
AREA
33600 SF
LOCATION
Brooklyn, New York
SCOPE OF WORK
Schematic design, design development, interior design, 3d renderings, furniture and decor phase and construction administration
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THECONCEPT
The studio's biggest challenge lied on combining all the programmatic demands at different times of the day and night while maintaining a strong and timeless design identity. In a global context of standardized designs that the market defines as trendy, the studio took a critical stance and dared to explore new concepts that connect us to the most essential and primitive aspects of our being.
We chose the evolutionary process of the soul, or as we like to call it, the reborn: the body is the spearhead of the design which moves on a longitudinal procession axis, and go through a series of transitions as it moves into different spaces that lead you to experience phases of human evolution within their connected architectures. We also introduced a series of design operations based on the subjective experiences that music, such as jazz, indie pop, and electronic, provided us as design tools.
THEDESIGN
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THESTRUCTURE
The main entrance, beginning from the underground level, submerges the user under a semi-covered space that is a jungle in the midst of the city, creating an atmosphere of mystery and timeless design. This first interior space, "The Club House", harks back to man's contaminating beginnings with concrete, noise, rusticity, and Steampunk-inspired Gothic aesthetics.
Continuing the procession, there is a lounge with a mezzanine that represents a transition to a more surreal world of the late 19th century, with theatrical forms, drama, desire, and an atmosphere of seduction and elegance similar to the Belle Époque.
Once this "test" is overcome, one arrives at the central nave of the Navy Yard, "The Spa", where people shed material illusion and unite in a synergy. Here we find reinforced concrete columns clad with a translucent flower-shaped fabric that can change color, creating flexible festive, calm, or dim atmospheres.
The raw, bronze and gold colors play with the shapes and hanging vegetation to generate a vernacular cave-like atmosphere, leading to the rebirth of the essential.
Climbing to street level, we find "The Lounge", a meta-humanist space of a utopian future, finding its character in the Indochina style. These starting points are reinforced with Artificial Intelligence tools, attempting to return to the beginning, stripping away material and temporal trends, immersing in a holistic eclecticism of Eastern cultures.
The hotel lobby is a somewhat more sober continuation of the lounge, with colors and shapes as the protagonists, and textures, patterns, and furnishings reduced to a minimum.
THEOUTCOME
The Brooklyn Navy Yard Hotel is a space conceived by and for artists, for users seeking new experiences and sensations, for those seeking to connect. In all the designed sectors, art studios and their exhibits will be found throughout, as will the subjective experiences of the users who pass through them, and the program will mutate according to their demands.
The atmospheres take over the spaces, and the people take over the atmospheres that the building provides. Navy Yard responds to holistic, social, natural and artistic utopias, to the communion of cultures and styles, which the market often standardizes.
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